Download 97 Orchard: An Edible History of Five Immigrant Families in by Jane Ziegelman PDF

By Jane Ziegelman

In 97 Orchard, Jane Ziegelman explores the culinary lifestyles that was once the guts and soul of recent York's reduce East facet round the flip of the 20th century—a urban inside of a urban, the place Germans, Irish, Italians, and japanese eu Jews tried to forge a brand new lifestyles. in the course of the reports of 5 households, them all citizens of ninety seven Orchard highway, Ziegelman takes readers on a shiny and unforgettable journey, from impossibly cramped tenement residences, down dimly lit stairwells, past front stoops the place housewives congregated, and out into the hubbub of the soiled, teeming streets. Ziegelman exhibits how immigrant chefs introduced their ingenuity to the day-by-day activity of feeding their households, protecting traditions from domestic yet continuously able to improvise. 97 Orchard lays naked the roots of our collective culinary history.

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Extra resources for 97 Orchard: An Edible History of Five Immigrant Families in One New York Tenement

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Success = Meeting the Target Consumer’s Needs and Expectations × The Right Food × The Right Package and Preparation Method × Positioned Correctly on the Shelf and in the Media × Meet Corporate Logistics and Financial Imperatives The need was defined and expectations set—land a man on the moon and safely return him to earth within the decade. The key components independently and jointly were evaluated and tested. Coming back to food, for a moment, the project would entail product, process, package, positioning, price, promotion, consumer target, and distribution capabilities.

1 DIGIORNO SELF-RISING CRUST PIZZA The entire Pizza Category took a radical turn when Domino’s Pizza created the home delivered market for Pizza. Up until that time, pizza was either enjoyed on premise at a restaurant, carried out from a restaurant or a frozen pizza was heated at home. A few also made their own pizza, but that was a very small market relative to the frozen pizza category. Category leader Kraft, marketers of Tombstone Pizza and Jack’s frozen pizzas, saw a tremendous market in offering the delivery and carryout pizza user with a really delicious frozen pizza, having a restaurant-quality crust.

President John F. Kennedy, May 25, 1961 (Kennedy, 1961) Kennedy’s goal provided both a concrete, measurable result, and a definite time frame. It mobilized the entire American scientific community to unite in common cause, aligned to a common result. The result was that his vision, essentially a grand goal, shaped the country’s scientific priorities for almost 10 years. Let us step back for a second to explore Kennedy’s vision in more depth, and see what it can teach us. His was not a fanciful vision aimed at grabbing headlines, but rather a result of strategic need.

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